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Point Across Media

Example: Using Social Media to Promote Health Awareness

Video is an effective medium to provide unique and engaging content for your social media platforms. Below is an example of a social media campaign we developed specifically for Lung Cancer Awareness Month.

Lung Cancer Awareness Campaign


Challenge: Increase awareness of screening for lung cancer. Emphasize efforts in place for safe screening during the COVID-19 pandemic. Objective: Show patients the benefits of a low dose CT scan to diagnose early-stage lung cancer. The target group is patients who have smoked and are between the ages of 55 and 74. Strategy: Produce videos for social media featuring thoracic oncology surgeons who treat patients with lung cancer. Result: Point Across Media created 3 new videos to be released throughout Lung Cancer Awareness Month in November.




A West Coast health system wanted to introduce a new orthopedic surgeon to the market - Find out how they reached a wider audience.


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1 Comment


greelybish
Dec 13, 2024

The only way I improve my health with the help of social networks is by calling my friend on the laptop and we do yoga each from our own home, haha It should be noted that we both record our workouts on video, read https://www.movavi.com/support/how-to/mac/how-to-record-screen-with-audio-on-mac.html and now we do it without problems, so that we can review it later.

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