Some of our most successful healthcare video projects were promoted on social media before a single frame of video was ever edited. Just knowing a video is coming can be a powerful tool. Sharing with your followers that you are shooting a video on a unique service or a particular physician can be an effective way to build excitement.
And it’s more than reaching potential patients. Including a behind the scenes photo from your video shoot on Facebook, Twitter or Instagram lets the hospital staff know about your marketing efforts. It allows them to serve as brand ambassadors by sharing the news.
For some sensitive subjects, it might be best to wait for the final edit and video approval. But those cases are rare. Take advantage of social media and get the word out about your video as you shoot it.